Juxtapoz Magazine – Gomez Bueno’s “Zemog Surf Laboratories”@ Nave Sotoliva, Santander. Spain



Gomez Bueno‘s has simply opened Zemog Surf Laboratories at Nave Sotoliva, Santander. Spain. The mission paperwork the evolution of a fictitious surf firm from the Seventies by means of the creation of a large sequence of drawings, three-dimensional objects, pictures and digital creations.

From the gallery: The story begins as the corporate breaks into the market on the finish of the 60s with an unique surfboard. This board has an uncommon and modern form harking back to a rocket and likewise with three fins, one thing that revolutionized the world of browsing. A futuristic, versatile, quick and manageable board that allowed beforehand unthinkable maneuvers. It additionally helped that the board was accompanied by an eccentric publicity marketing campaign. Because of the monumental success and garnered reputation, the model diversified and have become a globally influential large within the early Seventies. As proof we’ve a set of the various journal covers that includes the corporate. The brains behind Zemog SL embraced the hippie tradition whereas turning into rich capitalists. They frequented Indonesia, Nepal and Afghanistan. They opposed the Vietnam Conflict and supported the civil rights motion. They had been studying William Burroughs and Timothy Leary. As an alternative of organizing championships, they organized “Thoughts Opening Surf Classes.” Intellectuals like Albert Hoffman acted as masters of ceremonies and all surfed beneath the affect of hallucinogens. The corporate’s life was brief however intense and positively influential, even in its resounding fall.

Zemog Surf Laboratories was a really profitable firm, so that they had been in a position to rent the very best underground artists of the second to do illustrations, posters and merchandising. The chosen artists had been the Olympus of the last decade together with Jux founder Robert Williams, Jack Kirby, Rick Griffin, Tony Edwards, Ed Roth, Bob Peñuelas, Gilbert Shelton, Ed Newton, Invoice Odgen, Dr. Seuss, Robert Crumb, Victor Moscoso, Ward Kimball, Artwork Paul, Charles M. Schulz, André Franquin, Basil Wolverton and Francisco Ibáñez amongst others. All these drawings within the present mission have been created manually by Gómez Bueno within the fashion of those artists and attempting to seize the spirit of the time.

This mission has the participation of famend personalities from the world of browsing and skateboarding. Some athletes on this mission have been world champions, participated within the Olympics, are thought-about dwelling legends or had been media stars. All of them used boards designed by the artist to glide on the waves or the asphalt and thus turned members of the promotion workforce of Zemog Surf Laboratories. Get pleasure from this 1970’s parallel universe.

The present is on view by means of October 1st, 2023. 


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