How to Get Organic Traffic for Online Stores

Organic traffic for online stores is crucial in our advanced online world. Learn how to attract useful traffic to your online store and boost sales through SEO strategies.

In today’s online world, having your store online is no longer rocket science.

The issue we’re discussing now is how to generate organic traffic for online stores.

Without sugarcoating, you have to understand that organic traffic can boost the success of any ecommerce site.

In online marketing, competition is fierce, and consumers can easily access various options from the comfort of their own homes.

So, it’s necessary to find out how you can attract and retain organic traffic to your online store.

You can access the 90 Day SEO Roadmap by Day 1 Digital to help you build daily traffic and sales without paid ads.

At Day 1 Digital, we exist to make the beginning of building an online business simple, smart, and doable for you.

In this article, we’ll reveal strategies on how you can increase organic traffic to your online store moving forward.

What is Organic Traffic and Its Importance?

Before we get into the strategies, let’s help you understand what organic traffic is and why it’s important for you, especially if you need Etsy traffic growth.

Organic traffic simply means the people who visit your website directly from search engine results without any paid advertisements.

This type of traffic is the most valuable because it shows that people trust your website and see it as relevant.

This kind of traffic leads to higher conversions and customer loyalty.

Important SEO Strategies for Getting Organic Traffic

It’s almost as if you can’t escape talking about Search engine optimization (SEO) when it comes to doing business in the online space.

SEO is important because it’s one way to get organic traffic to your online store.

Here are some practical SEO strategies you can apply to increase organic traffic for online stores:

1. Keyword Research and Optimization

There’s no useful SEO without keyword research. Use keyword tools like Google Keyword Planner to find related keywords and phrases that your target audience is searching for.

These tools help you identify popular keywords with key details, such as high search volume and low competition.

With the target keywords you’ve found, use them to optimize your website’s content, meta tags, and URLs.

But don’t keyword stuff in your content because it can negatively affect your rankings.

Also, when conducting keyword research, look out for long-tail keywords.

They usually have lower search volume but higher conversion rates.

In addition, you have to understand the user’s intent when they search for specific keywords, so you can create content to meet their needs.

When all of these are properly done, you can improve your website’s visibility in search engine results.

2. On-Page SEO Methods

On-page SEO is basically about optimizing separate web pages to improve their search engine rankings.

Start by using relevant keywords to optimize your website’s title tags, header tags, and meta descriptions.

Structure your website’s content with the right headers and subheadings to enhance readability.

Make sure the content is engaging and of high quality.

Connect related pages on your site through internal linking. This makes it easier for search engines to go through and index your content.

Additionally, incorporate images, videos, and infographics into the content to enhance the user experience and increase its shareability.

Website’s loading speed is another on-page SEO technique to consider.

Ensure your website loads quickly, as a slow load time can cause visitors to leave immediately.

A high bounce rate can negatively impact your site.

3. Off-Page SEO Techniques

Off-page SEO is several actions taken outside of your website to improve its rankings.

Building high-quality backlinks from reputable websites is an effective off-page SEO technique.

Reach out to authority sites in your niche to get them to link back to your website.

You can engage in guest blogging and participate in online forums to build high-quality backlinks and enhance your website’s visibility.

There’s also social media engagement. Actively participate in social media platforms and share your website’s content to increase brand awareness and attract more visitors to your site.

Online reputation management is also vital for off-page SEO.

Whether positive or negative, respond promptly to online reviews and comments about your business to maintain a positive online image.

This can enhance your website’s credibility and improve its rankings in search engine results.

4. Leverage Content Marketing

Content marketing is an effective strategy you can’t ignore when you need to boost organic traffic to your online store.

Creating valuable and relevant content attracts and engages your target audience.

Here are a couple of content marketing techniques that can help you drive organic traffic:

• Blogging for Ecommerce. Start a blog on your ecommerce site and regularly publish informative and engaging articles related to your industry. A Shopify SEO roadmap can help guide you on how to structure your content effectively.
• Create Video Content. Video content is becoming increasingly popular and can significantly boost your online store site’s organic traffic. Create compelling product videos, how-to guides, or behind-the-scenes footage to engage your audience. Optimize your videos with relevant keywords and descriptions to enhance their visibility and reach.

5. Use Social Media

Social media platforms are a wonderful opportunity to connect with your target audience and drive organic traffic to your online store.

Find out which social media platforms your target audience frequent and focus your efforts on those platforms.

If it’s Facebook, Instagram, or Pinterest, camp there and craft, and regularly share engaging content that aligns with the uniqueness of the platforms.

After posting, always encourage your followers to share your content. And sometimes, consider doing contests or giveaways to attract more organic traffic.

6. Mobile Optimization

Today, literally everyone owns a mobile phone. So, having a mobile-friendly ecommerce site is important for driving organic traffic for online stores.

Mobile optimization is necessary because most internet users search for things online using their mobile phones.

If your online store’s website is not optimized for mobile, visitors may not have a positive experience when they visit.

Sadly, this results in high bounce rates and ultimately lower organic traffic.

If your online store site is mobile-friendly, it improves your search engine rankings. And, Google favors websites that are mobile-friendly in its search results.

With this in mind, ensure that you have a responsive website design that can adapt to different screen sizes and resolutions.

Optimize your images and videos for fast loading on mobile devices.

Conclusion

You’ll need a combination of these SEO strategies to increase organic traffic for online.

Applying these techniques will enable you to improve your search engine rankings, attract more targeted visitors, and drive the growth of your online store.

At Day 1 Digital, we can help you be direct in your achievements. We offer a 90 Day SEO Roadmap for all Etsy sellers and Shopify store owners who struggle to generate traffic.

For early birds (first 50 customers), you can get it for a discounted fee of £49, instead of £197.

Hurry now to get your own today.