Traditional medium format Hasselblad movie cameras might quickly be tailored to simply accept the available Fujifilm Instax Sq. movie. NONS Digital camera, an immediate movie start-up primarily based out of China, has introduced pre-orders for the Nons On the spot Again, which converts modular Hasselblad movie cameras into immediate movie shooters. The Nons On the spot Again is suitable with Hasselblad 500, 501, and 503 collection cameras.
The $279 NONS Instant Back makes use of Instax Sq. movie, creating traditional immediate prints from a classy-looking digicam system. NONS says that the digicam will nonetheless have a full focus vary and that the viewfinder and focusing display screen don’t have to be adjusted to make use of the moment again. The moment movie again can even use an electrical movie ejection motor, in addition to a movie counter and a show for the remaining battery life on the built-in li-ion battery.
After all, some photographers will discover utilizing a dear medium movie digicam to spit out small 62mm photos blasphemous. In digital phrases, that’s like buying and selling a full-frame mirrorless for a smartphone. Medium format is liked for its bigger measurement that helps collect extra mild, create larger enlargements, and add softer bokeh. Hasselblad 500 collection cameras usually have four-figure costs, whereas there are a number of immediate movie cameras for as a lot as $80. And it’s not just like the 120 movie the cameras use has gone out of manufacturing.
However, the draw with the Nons On the spot Again is the flexibility to make use of Hasselblad lenses and nonetheless have a print out there virtually immediately. The Nons On the spot Again will embody a darkish cowl that makes it attainable to take away the moment movie earlier than a cartridge is completed, although Nons cautions that the movie ought to then be positioned instantly right into a light-tight bag or field. That permits photographers to seize a preview of the day’s pictures earlier than the precise medium format movie is developed.
Will photographers that don’t personal a Hasselblad instantly run out and drop a number of grand in gear with the intention to choose up the moment movie again? Nicely, no, in all probability not. However I can see Hasselblad house owners getting enthusiastic about having extra methods to make use of the beloved digicam.
At one time, Hasselblad even made backs designed to make use of with Polaroid 100 collection movie. However, Polaroid doesn’t make 100 collection pack movie any longer, so with out expired eBay movie finds, the backs have restricted use at the moment.
The On the spot Again isn’t NONS’ first product that opens Instax movie to interchangeable lenses. The Nons SL660 — which I reviewed final 12 months — is an Instax Sq. suitable digicam physique that accepts EF mount lenses, together with classic Canon optics, in addition to different lenses utilizing an adapter. The SL660 is a neater entry into movie SLRs, permitting extra management than a point-and-shoot Instax however nonetheless skipping the darkroom.
NONS isn’t the primary firm to attempt to carry immediate movie to Hasselbald — Escura funded a Kickstarter launch of an immediate movie again for Hasselblad V cameras in 2020, however the marketing campaign just now lists first batches of the again being shipped out this month.
Hasselblad photographers that need to spit out immediate prints must wait till at the least September 2023, which is when Nons expects the primary backs to ship. The pre-orders are $20 off the anticipated retail value immediately from Nons slightly than crowdfunding, making the moment movie again $259 forward of the total launch.